The Asbestos Safety and Eradication Agency has launched the 2023-24 National Asbestos Awareness Campaign which targets householders, especially those considering DIY renovation, and tradespersons. The campaign’s ‘Think Twice about Asbestos’ theme reminds audiences of the prevalence and danger of asbestos in homes and workplaces, and provides simple messages on how to avoid exposure.
It follows the successful 2022-23 National Asbestos Awareness Campaign which was the first national advertising campaign of this scale to be delivered in Australia, aimed at improving awareness and influencing behaviour change to prevent exposure to asbestos fibres.
The 2023-24 National Asbestos Awareness Campaign runs in two phases – during November 2023 to coincide with National Asbestos Awareness Week and again during March-April 2024. The campaign includes digital video, digital display (including translated material), social media, paid search, regional radio and a full-page advertisement in the Bunnings magazine.
Current campaign 2023-24
Previous campaign materials
In accordance with the Australian Government Guidelines on Information and Advertising Campaigns, the National Asbestos Awareness Campaign has been certified by the Chief Executive Officer of the Asbestos Safety and Eradication Agency.