Extensive research and development was undertaken in the design and construction of a portable model house, ensuring it would be more than a moving billboard and become a world-first experiential communication tool. Purpose built, “Betty” the portable model house, demonstrates the many and various product types and locations where asbestos might be found in homes to educate homeowners about ACMs in homes, provide easily digestible information on safe practices, and engage stakeholders and media to drive traffic to the website.
